Essential Manhattan Bakery: Orwasher’s Bakery One of the Upper East Side’s longest continually running businesses, Orwasher’s was founded by a Hungarian family in 1916. Today, it’s run by baker Keith Cohen, whose starters are spiked with different types of wine or lager. The shop is best known for its rugelach, pumpernickel bread, spelt loaves, jelly doughnuts, and black-and-white cookies, but don’t miss the sticky-bun babka, chocolate croissants, seeded bagels, glazed doughnuts, turnovers, or cherry cheese strudel — it’s some of the best in the city.